Mr Eazi is one African artiste who has successfully blended his entrepreneurship empire and musical brand. The Nigerian singer, songwriter, and entrepreneur is building a solid business foundation, one he’s been crafting brick by brick since his early days as a college party promoter. It has been so far said that Mr Eazi is the smartest African musician alive. More than three years ago, he was in Computer Village, a tech market hub in Lagos, selling phones, and pushing a startup. Today, he’s swapped his products for music which he sells worldwide.
Eazi’s success appears to be the product of a series of strategic decisions which have kept him winning at a pace that is a step ahead of most of his peers. He has launched emPawa Africa, a talent incubator program that provides emerging artists with tools, startup funding, and mentorship to become artist-entrepreneurs. Mr Eazi conceived emPawa Africa in November 2018 as a new model for artist development. This shows that the “Banku-crooner” has an expansionism vision where he also nurtures and inspires other artistes alike.
“EmPawa is an initiative I created with one simple mission: Helping new artists reach their full potential musically by equipping them with the knowledge and funding to do so,” Mr Eazi said in a statement. Mr Eazi birthed this structure in November 2018 as a new model for artist development. Mr Eazi has proven to be a power player in every sense of the word. He’s not only constructive in his vision but he’s also a silent builder. To date, the Naija star’s most notable contribution to music has been emPawa—the talent incubator Eazi developed for emerging African artists. What started as an initiative to fund music videos for upcoming acts soon became a fully structured program and music imprint with backing from YouTube.
Eazi has mastermindedly managed his musical artistry and business acumen without any sense of imbalance in either fields. Mr Eazi’s cultural values is a mixture of both Nigeria and Ghana and so the creative influence from both cultures developed into his signature Banku music: An irresistible fusion of native Nigerian chords and progressions and Ghanian highlife and bounces blended with R&B, hip-hop, and pop.
Mr Eazi has proven his relevance in not only the African economy but also in the music industry and so as a result of his talent incubating and nurturing, One of Nigeria’s hottest rising talents, Joeboy, received a massive push from the “empawa” program. Alongside Ghana’s J. Derobie, Joeboy was one of the first 100 emPawa artists to earn an investment of $50,000 to help grow his business. Mr Eazi has shown great potentials to remain consistent and relevant, we see him achieving much more.