The Social 50 is powered by data tracked by music analytics company Next Big Sound and ranks the most popular artists on Facebook, Twitter, YouTube and Wikipedia. The chart’s methodology blends weekly additions of friends/fans/followers with artist page views and engagement. Its latest tracking period ended Oct. 15. Adekunle Gold leads the list of the social 50 having several other Nigerian acts following suit.
During the Social 50’s latest tracking week, on Oct. 11, the Nigerian government announced it would be dissolving SARS; however, protests have continued, with protesters pointing out that many of the unit’s officers would still be reassigned and part of the police force, while others don’t believe that the dissolution will actually occur.
Joining Gold on the Social 50 from Nigeria: Falz (No. 11; 613,000 Twitter reactions, 265,000 mentions), Burna Boy (No. 14; 596,000 reactions, 225,000 mentions); Don Jazzy (No. 17; 521,000 reactions, 64,000 mentions), WizKid (No. 15; 503,000 reactions, 425,000 mentions), Banky W. (No. 28; 342,000 reactions, 55,000 mentions), DJ Cuppy (No. 34; 200,000 reaction, 97,000 mentions), Simi (No. 39; 270,000 reactions, 20,000 mentions) and Davido (No. 50, 127,000 new followers). “Their plans are failing,” he tweeted Oct. 15 in his most-engaged-with post of the week, one that’s earned over 50,000 retweets and over 50,000 favorites which explains his number status on this chart.