Since its launch in 2020, Clubhouse has quickly become one of the most utilised social network apps in recent times. Its status as an audio-only app appealed to many, especially during the global lockdown that occurred as the world combatted the pandemic. Soon after, a few other social networks have implemented that feature in their apps; Twitter released a feature on their app called Spaces, and Facebook recently launched their Live Audio rooms.
Another app that recently went down the same path is Spotify. The music streaming service just launched a social audio-only app called Greenroom. Just like Clubhouse, Greenroom makes it possible for its users to host or participate in live rooms. It also makes it possible for users to search for and join rooms or groups that tally with their interests. While both apps are undeniably similar, there are a few features that help differentiate them both. Greenroom has a live chat feature that allows users in a room, both the speakers and the listeners, to communicate in a private chatroom while the room is active. Another feature that makes Greenroom stand out is the ability to record the conversation in a room. At the moment, this feature is accessible to just the host of a room. Hosts are also allowed to save and later use these conversations. This feature could be invaluable to content creators, especially podcasters.
Another thing that makes the app extremely accommodating to users is the possibility for non-Spotify users to sign up without creating an account on Spotify and for Spotify users to log in using their Spotify account details.
What does this mean for music?
As one of the top streaming services right now, Spotify has always been innovative, especially when it comes to comfortability and improving its users’ experience. For artists, Greenroom grants them the opportunity to connect and communicate directly with their fans. It also makes it possible for independent artists and other creators to find their community. For music lovers interested in the music business, Greenroom makes it easier for them to learn from top industry executives by participating in rooms where they speak.
For music in general, audio-only apps such as Greenroom and Clubhouse make it easier for more people to connect with new music from around the world.
While Greenroom had a successful launch, a few users have complained about experiencing a few glitches, which comes as no surprise as the app is barely a month old. Regardless of this, it is becoming a top competitor to Clubhouse as it is also an audio-only app and not a single feature on another app.