The new video directed by Unlimited L.A., Ellyman cerebrates African women everywhere.
Primed for the dance floor and seasoned with Jamaican flavours, Your Matter allows Sunday Ogbu to flex his ‘Smooth Operator’ on the banger.
He had after the release of the audio version described the love song that talks about falling in love and the act of loving someone as a positive affirmation-filled smash for the New Year.
“Ogbu wants to talk about ‘Your Matter’, a line from the latest release, follows a slew of drops released last year, including ‘O’Africa’ and ‘Got The Money’. All of this is leading up to something,” he said.
The Benue-born artiste has also hinted fans on his plans to organise a singing competition before the end of February.
According to him, the first, second and third runners-up would be awarded gifts worth some hundreds of thousands.