Nsikayesizwe David Junior Ngcobo (born 11 February 1997), known professionally as Nasty C, is a South African rapper, songwriter and record producer. He gained recognition after releasing his mixtape, Price City in 2015 which included the successful single, “Juice Back”.
Basically, The South African music industry might be pale in terms of soft power to the Nigerian industry but what it lacks in that regard, it makes up for in terms of the structure of its industry. It holds systems which are lacking here that make it easier to sell music and track those sales. This could explain the significance behind the recent announcement that South African rapper, Nasty C, has signed an exclusive contract with Def Jam Recordings through a joint venture with Universal Music Africa.
“It’s powerful to be a part of the Def Jam family,” said Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”
That journey takes off with the release of the 23-year-old rapper’s new single There They Go, which premiered on Thursday, March 26th, with Ebro on Apple Music Beats1. There They Go, produced by Cxdy, is the first track from ZULU MAN WITH SOME POWER, Nasty C’s anticipated third album set to be released later this year. ZULU MAN WITH SOME POWER will serve as a follow-up to 2018’s Strings and Bling.
Getting the announcement out of the way, the number 1 most streamed South African artist on Apple Music for the past four consecutive years, Nasty C drops his impending album’s lead single titled “There They Go“.
Produced by Cxdy, the energetic track showcases Nasty C’s facet, we get a taste of the braggadocio fueling his upcoming album. The video for There They Go was also released as part of its rollout.
Shot on location in Durban, South Africa, the video translates the energy that pulsates through the city. Directed by Andrew Sandler (who has previously worked with Lil Wayne, Chris Brown and many more).