Five Star Music’s artist KCee releases the visuals to his latest single Hold Me Tight, featuring DMW’s Peruzzi and Highlife band Okwesili Eze Group.
The almost all-white video directed by superstar director TG Omori, and like all his videos, Omori didn’t hold back on creating an aesthetically pleasing project that also highlighted the cultural influence of the song.
Produced by Blaq Jerzee and Kazondbeatloading, Hold Me Tight embodies the ‘Cultural Pop’ musical genre recently introduced to the music industry by KCee. The singer uniquely blends the popular South-Eastern genre Highlife with Pop, creating a sound that varies drastically from the AfroPop tune he is known for. With the vocal backing of the Okwesili Eze Group, this single proves that music does not only transcend cultural barriers, but it is also a way to introduce various cultures to the world.