Just after teasing his fans with the videos for “Celebration” and “Lonely,” Banku music frontier, Joeboy unanimously unveils his 14-track album, “Somewhere Between Beauty And Magic”. The album which is now accessible on various DSPs is registered under Mr Eazi’s banku music/empawa Africa. The breakout act from Mr Eazi’s #emPawa100 talent project, Joeboy has therefore emerged as one of African music’s brightest lights since dropping his 2019 summer debut single “Baby”.
The young vocalist has had an undeniable streak of industry hits with lyrics that strike the heart with the beauties and wonders of young love, portraying the innocence of youthful affections. This 23-year-old is at the forefront of a new wave of Nigerian pop stars, having amassed over 500 million streams worldwide.
The singer who describes himself as “a young Nigerian artist chasing his dreams,” said in a recent interview, “I’m young and I’m ready to take over the world. I love making music and spreading good vibes.” He continued: “…there’s so much negativity around. Me having this platform or me having a voice, or me having this talent, it’s best I use it for something positive. We all need some form of positivity so I try to do that in my best way possible. I want people to know that every time they listen to Joeboy, it’s always good vibes. I don’t ever want people to hear the name Joeboy and not feel excited, not have some feeling of warmth or happiness. I want people to be happy every time.” Joeboy had hinted at the release of an album in October 2020 when he released the single, ‘Lonely’. The single which was dropped on October 9, 2020, came with the announcement that the debut album was set to be released later that month.
Joeboy worked on this project by himself with no single feature on it but he employed the ‘MasterKrafts’ of some skilled and well recognized producers in the industry, they include: Dera, Type A, BeatsbyKO, MOG, Big Fish, Tempoe, Mex Flairz, E Kelly, Killertunes and Semzy on the album. While the entire album was mixed by Oxygen Mix, it was mastered by E Kelly, Oxygen Mix, and Air.
“Working on this project was life-changing — I met a version of myself I never knew before,” Joeboy says. “It has always been my M.O. to spread good vibes through my music, put a smile on people’s face… make ‘em happy and all of that. And the epitome of happiness I’ve come to realise is love.” “Becoming the African Popstar,” a mini-doc charting his meteoric rise which premiered last month was also featured on this epoch making album piece.
“Somewhere Between Beauty And Magic” is a follow up to the singer’s 2019 EP “Love And Light” and the singer has also been involved in some notable collaborations which pans across the Nigerian sphere. Collaborations like “Sun Comes Up” with Major Lazer and “Nobody” with Mr Eazi and DJ Neptune. ” Nobody” was undeniably the no 1 track in Nigeria at the time, “Nobody” was also the #3 song of the year on Triller, where users uploaded more than 10 million videos soundtracked by the song.
The songs on the album include “Count Me Out,” “Focus,” “Number One,” “Police,” “Door,” “Show Me,” “Runaway,” “Lonely,” “Consent,” “Oshe,” “OH,” “Sugar Mama,” “Better Thing,” and “Celebration” which the singer released alongside it’s video late last year.