Since Jidenna moved to Nigeria, he has sounded like a brand new guy. Today, the 35-year-old singer decided to return to the music scene with “Black Magic Hour”. This is marked on the singer’s forthcoming album set to drop later this year titled “African On All Sides”. The album, alongside an accompanying documentary, hopes to shed a glorious beam and exposure to diasporic genres and industries in Africa, the U.S., Latin America, and the West Indies.
Jidenna will appear along with artists like Lord Afrixana, who wrote “Water” and “Don’t Jealous Me” from Beyoncé’s The Gift, Nigeria’s PsychoYP, and Nasty C. “I think in these times the song becomes important because what I’m really speaking to is centralizing our power in a way that we channel our economic worth and we channel our spiritual worth into our lifestyle,” the singer recounts his journey so far owing a part of it to an ancestral spirit he recently acquainted himself with. “I don’t believe that we can have the economic progress that we need to empower communities without spiritual progression.” The singer concludes.
As a “classic man” that’s always been about putting on for his African roots, GRAMMY-nominated singer/rapper has finally connected with his fetish and ancestry to find himself. The visual and track itself were highly inspired by the ancestral traditional voodoo. “Black Magic Hour” shows great prospects as we receive an invitation to stream the times of the Grammy- nominated singer.