Oseloka Ian Onyeachonam popularly known as “OSEINO” aka ‘Ian Oseino’ is a Canada-based Nigerian rapper, singer, songwriter, and producer. The rising act who has been on a musical hiatus for over 3 years now recently announced that a new album is in the works.
Leading up to the worldwide premiere of the album, our correspondent had a telephone chat with him about his objectives for his forthcoming album, music in general, and his plans going forward.
My name is Oseloka Ian Onyeachonam. I am from Onitsha, Anambra State Nigeria. I am an artist who makes what I term conscious street music. A genre founded on the hard knocks and realities of life.
I wouldn’t say it’s a strategy, I’m just doing me. My main concern has just been mastering my craft and growing as an artist, and I feel I do that best when I’m in my own lane, my own zone. Everything else is just a distraction and I don’t like being distracted.
OSEINO is actually a combination of my first and second names (Oseloka and Ian). Oseino is a lover boy, a hustler, and a go-getter. I’m the guy who is loyal to those loyal to him. I’m pretty layered as a person. As an artist, I’m discovering exactly who I am every day just like the rest of us. I have been through hard knocks and life’s struggles and that’s all that keeps me going, the will and determination to succeed.
I have come a long way from the struggles of belonging, strategizing, and targeting the Nigerian/African/global market. I took a break to master my art to a greater height and also work on myself. I’m still one of the artists to watch for. My album is full of different melodies and styles to support the culture and it’s the voice for those without a voice. With sponsorships and endorsements, I can be more consistent.
Like I previously said, I’m not here to chase clout and I always try to gain more knowledge of my craft. I’m still learning daily but the skills I got and discipline I received, and the experience I have acquired make things easier and smoother. Pressure is our day-to-day challenge not only as an artist but as a human being too. In life, you can only do your best or what you’re accustomed to and be consistent.
No! It’s not true. I have music for everyone that’s why you should listen to my album, In fact, I urge everyone to listen to my album when it drops because it has a lot of variety to choose from. I make music for everyone and I make conscious music also. My album Reality & Blessings touched all sectors of current affairs, lifestyles, happiness, and what’s going on right now in Africa and around the world.
As a conscious artist, my mindset is more focused on using my music to be the voice for those voiceless, spread positive energy/vibes, and touch and change people’s lives. I usually write a song according to current affairs or situations or what’s going on in the world or the struggles of my people.
I make music because it’s my calling and my passion. I use my talent/art to spread the word, touch lives/hearts, and bring smiles to people’s faces. That is my greatest inspiration and all the motivation I need to keep making that music.
Yes, correct! My plan for the album and what I hope to achieve from it is to make sure it reaches as many people as possible (worldwide), inspires people, motivates people, uplifts people, gives hope to the hopeless, brings smiles to people’s faces, touch lives globally, spread love, win awards and become one of the best albums of all time. To make history!!
Yes, that’s correct! I decided to add it to the album as a bonus track because it’s what’s going on currently in the world/Nigeria/Africa. Egwueji still has a great message for the world to hear, enjoy and dance to, in my opinion, it’s what you call an all-time classic.
First of all, I thank God for his guidance, and strength, and for bringing me this far. We artists all have the same interest at heart, To make good music and to be heard and our craft appreciated. We strive to be the voice for others and to impact and change lives through music. Each artist is different and unique in their own way but it is all about the message you spread and the fans. Most of us have good intentions and do it for love, culture, and for the love of art while some do it for self-interest. Lastly, after the race is over, we count the mileage and see who made it to the finish line. We need those platforms to spread our great messages with no time to play.
My greatest fear as an artist is not having sponsorships or endorsements and not being heard after all these years of putting in the work. Hopefully, in the next 3-5 years I will have sponsorships and/or endorsements in order to continue growing and spreading the message of love and peace and to keep fighting the good fight.
It depends. Are the artists still making music but it’s not being accepted the same? Or are they just no longer dropping records? Different artists with different sounds have different lengths of relevancy. Some expire faster than others. I think it’s natural no artist will always be on top throughout their career. The goal is longevity not relevance per se.
Sorry to burst your bubble, but I don’t sound arrogant. I am not arrogant either. I don’t sound disrespectful or arrogant when delivering my music too. I am a professional with a great work ethic. I treat everything I do with respect and with morals. Music is my life and is my day-to-day lifestyle so I approach it with respect, caution, love, and happiness. I’m 100% a positive person and I love to make music regardless of what life has to offer or throws at me.
Not really, 2020 was actually a very blessed year for me. I wasn’t doing a whole lot of performing yet anyways so that didn’t really affect me the way it did other artists, besides I have a 9 to 5 so I can not be solely dependent on music alone at least for now. I think staying creative and inspired was the challenge with everything that took place that year, but thanks to God everything is gradually getting back to normal.
I wouldn’t say that I’m an upcoming artist but my greatest advice for any upcoming artist is to stay focused. Remember the main reason you started using your talent to touch or change lives. Remember where you came from and the people that believed in you. Don’t let earthly things such as money, women, lifestyle, and fame strip you of all you have worked hard for. Remember we have families waiting for us to support them. Finally, remember we all have our own time to shine, just make sure you shine brighter than diamonds when it is your time. Patience, a good work ethic, and consistency will get you there. Good music lasts forever. Our Legends such as Fela, Oliver de Coque, Sir Sunny ade, Osadebe, Ras kimono, etc are great inspirations and came from nothing to something. It all started from humble beginnings too, which shows us that the sky is not the limit but is also big enough for every bird to fly so we can go beyond.
Correct! I’m a producer as well and Yes! I produced and co-produced a bunch of tracks from my forthcoming album with great upcoming and award-winning producers. Music is my life and I have been making music since I was 10. I started singing in the church choir and then moved to local/traditional sounds. Music to me is everything and I will continue learning and working daily to inspire more people. Hopefully, with sponsorships or endorsements, I will be able to release albums yearly and show y’all more skills and what I have learned these past years.
Consistency, I aim to be more consistent in releasing music. And to Show them how versatile I am.
My album is dropping on March 14, 2023, and the official release party will be over the weekend of March 17, 18 & 19. My plan is to make sure the album is promoted globally.
Thank you Oseino for your time, we wish you the best with your forthcoming album release and other projects.