GIF3RD is rapidly emerging as one of the brightest stars in Afrobeats. With roots in Ilaje Local Government Area in Ondo State but raised in the bustling streets of Warri, Delta State, GIF3RD’s journey is as compelling as his music. Born Ajimisan Gift Ebunoluwa, his career took off in the vibrant nightlife of Cape Town, where he made his mark performing at local clubs. It wasn’t long before he released his debut single, “LOW WAIST,” on October 26, 2023, signaling his arrival on the scene.
GIF3RD’s story is one of determination, passion, and a deep connection to his cultural heritage. His name, derived from his Yoruba roots, encapsulates his belief in the power of destiny. “My name EBUN means GIFT,” he explains. “I believe the name is working for me because I’m GIF3RD—Gifted.”
After the success of his first single, GIF3RD quickly followed up with another hit, “3SOME,” which garnered significant airplay across South Africa and Nigeria. This momentum led him to launch his record label, Beat Killer Records Music, a bold move for an artist still early in his career. But for GIF3RD, the motivation runs deeper than fame or financial success.
“Music for me is a lifestyle,” he says. “It’s a way to share my God-given gift with the world. While I aim to make a living from my talent, my main focus is to keep making music that resonates with people and eventually pays my bills and funds my lifestyle.”
In June 2024, GIF3RD released his debut EP, “NO DOUBT,” a project that reflects his life experiences and musical influences, ranging from reggae legends like Bob Marley and Burning Spear to contemporary Afrobeats icons such as Burna Boy, Wizkid, and Zlatan. His music, he says, is a product of his journey—every triumph, every setback, and every lesson learned.
“My journey through life, the ups and downs, and the curveballs life has thrown at me are the foundation for my music. When life gives you lemons, you make lemonade,” he reflects.
The pressure could be immense as a rising star, but GIF3RD remains unfazed. “I wasn’t raised with pressure, so I don’t let anyone pressure me,” he states with conviction. He focuses on his goals: topping charts, performing on global stages, and taking Afrobeats to new heights.
Looking ahead, GIF3RD is busy promoting his EP with club and media tours and working on new music videos. His fans can expect more visuals from the EP and an upcoming tour. When it comes to collaborations, GIF3RD has his sights set on working with artists like ZLATAN and ODUMODUBLACK, both Nigerian powerhouses in their own right.
GIF3RD’s inspiration comes from the world around him—the struggles, the hunger, and the hard times that many face. He wants to make a difference through his music, to touch and impact life in a meaningful way. For aspiring artists, his advice is simple: “Just keep being yourself, keep working hard, and do whatever makes you happy.”
As GIF3RD continues his rise, no doubt he’s a name to watch in the Afrobeats scene, a true embodiment of his name—a gifted artist destined to inspire and elevate.
