Award-winning Tanzanian singer Naseeb Abdul Juma, popularly known as Diamond Platnumz, has released a new jam and it is getting a lot of airplay on TV and radio stations across the continent.
It is not a secret for anybody now, the bongo flava boss is more and more influenced by West African music. Indeed, while his track covers most of the musical codes of current Nigerian music, it should be noted that his last album A Boy From Tandale had already brought together stars from the continent and Nigeria to be more precise: Davido, Tiwa Savage, Flavour and the legendary duo P-Square. Last week, the singer even delivered his own version of Wizkid’s hit “Joro”, entitled “Gere”.
As far as the video clip is concerned, the aesthetics are clearly worked on, bringing together many dancers and luxurious and lush settings. A way of letting art solely speak for itself although, Diamond Platnumz is in the middle of a controversy: indeed, the Brazilian singer IZA accused him of copying her video clip “Brisa” on his “Gere” visuals.
Notwithstanding, I personally love the video concept for Jeje. Director Kenny has once again proven that he has a powerful mind. Kenny does well with his little addition of simplicity to it but it’s generally dope. Kudos to Diamond Platnumz.