Burna boy is at it again as he just recently issued the visuals to his East-centered track, ‘Odogwu’. Right after Burna Boy recently announced his Twice as Tall tour, which includes a Spring U.S. leg launching May 7th in Atlanta and wrapping June 7th in Dallas. He then decided to bless us with the video for his most recent offering. The singer issued “Odogwu” in February. The track follows his Grammy-nominated 2019 LP, African Giant, which Rolling Stone named one of the year’s 50 Best Albums. Since that record, he’s also released the single “Money Play” and collaborated with artists like Stormzy and Ed Sheehan (“Own It”).
Produced by ace music producer, Kel P, the song which serves as his first official single of 2020, possesses a unique indigenous South-Eastern Nigerian flavor, laced with the afrobeat sound. According to Burna, whenever he is in Igbo Land, they call him ‘Odogwu’ (Great Man), and he typically responds by dancing.
The TG Omori directed video portrays the rich traditional Igbo culture with conspicuous traditional elements that pertains to the title coronation of a highly placed individual such as the ‘Odogwu’ (Great Man).
The video opens with a crowd of red-cap chiefs chanting ‘Odogwu’ (Great Man) in praise of Burna with the ‘akpele’ (flute) playing as he dances majestically. It transcends into the scene where a priest performs rites with a sacrificial cock which ultimately leads to the conferment of the ‘Odogwu’ title with the ‘Okpu Ndi Nze’ (red cap) on the African Giant, Burna Boy. Dressed in the typical Igbo traditional attire, the isiagu (traditional regalia) and coral beads, Burna Boy with his ‘akupe’ (hand fan) stamps his claims as the champion as he exudes dominance amidst chiefs who show their solidarity/support by raising their fist.
The video of ‘Odogwu’ was released on Monday, March 16th, 2020.