Last week, Alton Mason released his debut short film ‘Rise In Light’ in collaboration with producer, Amarachi Nwosu of Melanin Unscripted and Soof Light. The short film has already garnered incredible fanfare from viewers and raised an impressive amount for charity, whilst also fostering a community of artists and influencers such as Temi Otedola, Ladipoe, WurlD, Joan Smalls, Iddris Sandu and more for a social impact campaign.
Shot in the Mainland area of Lagos back in 2019, ‘Rise in Light’ features the singer’s foray into the vibrant city which he believes has impacted his creativity.
Also serving as an introduction to the model’s first single “Gimme Gimme”, the film follows him as he makes his way through the Lagos’s vibrant streets, before heading to the beach at dusk. There, he is seen dancing in the shimmering, shallow waves with young members of local dance troupe Dayours.
Speaking on the short film, Mason revealed: “It was my first time in Africa, and the moment I landed I was stunned. Being an African American, there are so many different perceptions of Africa that are taught to us in school and through the media”.
He continued, “The moment I landed and drove into the city of Lagos, all of those American perceptions, based on fear, were proven false. I was immediately captivated by nature, the land, the buildings, the water, and the spirit of the country, which made me free to create the song and video in this sacred place. I felt home.” Proceeds from the poetic ode to Lagos will support the Khan foundation campaign to raise $10,000 for Covid-19 relief funds.